Use a style guide to grow your brand and keep it consistent
What is a style guide? A style guide, sometimes called your branding guidelines, is an important document as it sets…
Know your brand to stand out and grow
As a marketing, website and branding agency in Australia, we’re constantly surprised by how many new and well-established businesses don’t…
Read Article
3 steps to identifying your target market
Over the lifespan of the Argon Journal, we’ve dropped the lines ‘target market’ and ‘target audience’ more times than we’re…
Read Article
The advantage of a consistent brand message
Let’s start with a question. As a business owner, what do you aim to get out your brand? It’s not…
Read Article
A holistic approach to rebranding
When you ask the general population ‘what is a rebrand?’ Many will respond with ‘a new logo’. While yes, a…
Read Article
How does a Unique Value Proposition help you to stand out from your online competition?
The internet is overflowing with direct competition, no matter the industry; even in the relatively tentative Adelaide market. New websites…
Read Article
If election campaigns were decided by branding
In the lead up to any election campaign, which seem to be called every five minutes in Australia, the public…
Read ArticleValentine’s Day Branding
Everybody has heard the advertising slogan ‘Sex Sells’. And this could not be truer when it comes to the sexiest…
Read ArticleHow Branding Saved Christmas
No, it’s not some cheesy 90’s cartoon movie about how the Advertising and Marketing industry came to rescue Santa Claus….
Read ArticleHow Twitter can be useful for your Business
Social Media, it seems it is everywhere these days! One of the fastest rising brand’s in the Social Media game…
Read Article