Branding
Shape a brand that helps you achieve your business goals.
Great branding is integral to growing organisations, we help you get your branding right so more of your ideal audience connect with you and take the actions you want them to take.
Be intentional
Successful brands are not only made with purpose—they clearly communicate what their purpose is.
Doing this well is the secret behind making your audience care about what you do. It allows you to create brand advocates, build customer loyalty, and attract like-minded team members so you can grow the right kind of culture for your business or organisation.
Our branding experiences
Creative brand systems so you can achieve more.
We’re all about de-jargonising the complex, eliminating waffle, and keeping things simple.
Together, let’s bring clarity, focus, and intent to your branding by crafting a visual, read, and spoken language that your audience can relate to and which inspires them to act.
Featured projects
With 20+ years as a brand and web studio, we’ve been helping businesses in almost every industry get their branding right.
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With Me With You
A purpose-led medical practice for veterans and first responders shaped by strategy, design, web, and messaging.
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Total Services Group
Repositioning Total Services Group to reflect the experience and expertise behind its high-risk remediation work.
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HeyLucy!
Giving clinics and locums clear reasons to engage with a new kind of allied health platform.
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Adelaide Reliable Trades
A trustworthy brand that combines three specialist trades with a website that makes getting help simple.
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Australian Cyber Defence
A trusted brand that makes managed IT and cyber security easier for Australian businesses to understand.
Trusted by local and global brands who value strategic thinking and rock-solid support.
We’re an Adelaide creative agency working with clients across Australia and overseas. Our work is delivered under an ISO 9001:2015 accredited Quality Management System.
We work with charities, not-for-profits, allied health practices, the METS sector, energy and resources, education providers, manufacturers, defence suppliers, trades businesses, and growing SMEs across Australia.
“Argon designed and created a brand that encapsulates every part of who I am and who I want my business to be. The website is stunning, and the craftsmanship is evident on every page. I am so in love with my branding, my logo, and my website, they have exceeded everything I thought was possible. I highly recommend them to anyone looking for a team who will bring their vision to life.”
“Since launching Eventful Projects in 2013, Argon has been a trusted extension of our team. From creating our brand to delivering three website builds, they have consistently provided thoughtful advice, exceptional service, and digital solutions that support the growth of our business.”
“Kidsafe SA partnered with Argon to deliver our federal road safety project – a first for our organisation and a significant undertaking through two years of work. From our initial briefing to national rollout, their team was professional, collaborative, and fantastic to work with. We felt like they were invested in our project as much as we were, and their outstanding support continued after launch. We’ve since partnered with Argon again and wouldn’t hesitate to recommend them.”
Brands we’ve worked with
Frequently asked questions
A few things we’re often asked.
Got a question we haven’t answered here? No problem! Reach out and we’ll clear it up for you.
Every new project starts with a friendly chat—simply reach out and tell us about your branding needs, and we’ll contact you within one business day to let you know if we’re the right fit. If we are, we’ll provide an overview of our process, pricing, and timeframes and answer some of the preliminary questions you may have.
Of course. After you’ve reached out to us, we’ll contact you to arrange a convenient time to have a deeper conversation about your branding needs. Being thorough here allows us to unlock more value for you as we can better identify the deliverables you need to meet your business goals. We’ll then provide you with a transparent scope and fixed-fee quote.
This will depend on your desired outcome and the scope of work. Some branding projects are narrow in scope, such as one-off graphic design projects—whereas a project that’s about getting your core brand foundations right will be considerably more involved.
As a rough guide, a brand strategy workshop with updates to your key messaging can slide in under $5,000 + GST. By comparison, a full brand transformation including a brand strategy workshop, key messaging, logo design, style guide, brand design system, and creative concepts will generally start from $12,000 + GST.
Each branding project is unique, so every project is carefully considered by our team and quoted based on individual needs. Our proposals are highly detailed, and we only quote fixed fees to give you certainty of costs.
While the act of shaping your brand is an ongoing process that continues for the life of your business, creating and crystallising your brand foundations—your brand strategy, brand archetypes, audience personas, key messaging, logos, colours, fonts, and style guide—will generally take six to eight weeks. This assumes that all goes well and depends on project complexity as well as the timeliness of communications, feedback, and approvals.
While every brand we create is bespoke, we have a proven creative process—refined over 20 years and more than 1,500 projects. It looks like this:
Step 1. Brand strategy workshop
Step 2. Brand archetypes, audience personas, key messaging, and mood boards
Step 3. Strategy sign-off
Step 4. Logo design
Step 5. Style guide and brand design system
Step 6. Graphic design and media production for required brand assets
You can learn more about our overall process for brand and web projects here.
Our team is based in Adelaide, South Australia but we regularly undertake Branding work for clients throughout Australia and overseas.
Our website services include website strategy, website design, website development, website hosting, ongoing maintenance and support, search and answer engine optimisation, core web vitals optimisation, and copywriting.
While we can both design and develop websites in-house, we also regularly collaborate with other designers and brand specialists who are looking for a trusted partner to help them deliver websites for their clients.
It means we’ve been independently certified as having a quality management system that meets the international standard for these systems. This means you can trust we have structured processes that support us to deliver consistent branding services with a high level of quality control, customer focus, and commitment to continuous improvement.
You can learn more about our ISO accreditation here.
