Medical practice branding and website

With Me With You came to us needing more than a refresh. Unresolved issues inherited from their previous brand meant rethinking its strategy. The brief continued to evolve as the project progressed. Changes within the Department of Veterans’ Affairs affected how services could be communicated, while the business expanded to support a wider range of clients.

In an industry often defined by its clinical conventions, we saw an opportunity to create something more human. A brand that felt credible and capable, without losing its warmth. Working closely with founder Dr Alexis Badger, we built the brand around a simple understanding: support means more when someone is beside you. It’s an idea embedded in the name. With Me With You speaks to a relationship rather than a transaction – two sides moving forward together.

Foregoing clinical cues, With Me With You’s visuals are shaped by elements with a stronger connection to its community. Natural dusky hues give the brand a calm, dependable feel, while soft-focus textures provide an organic counterpoint to warm, people-led photography. The logo carries its own balance, combining the protective form of a shield with a lotus-like motif that speaks to resilience and growth.

• Brand Strategy, Jason Lehman
• Creative Direction & Web Design, Carlo Mezzini
• Project Lead & Brand Story, Sam Lehman
• Graphic Design, Josh West
• Graphic Design Management, Katrina Ritchie
• Training & Support, Jamie Stefanidis