Plumbing business branding and website

The project began as a straightforward website upgrade, with owner Jayden Paterson working from a single-page lead-generation site. But it quickly became clear the business had a bigger story to tell, including a remarkable Paterson family history, an expansion of its plumbing services and grander plans for a wider trade group. As those ambitions became clearer, so did the need for a brand that could support the next stage of growth.

Rather than build a plumbing brand in isolation, we planned for a broader Paterson system. The aim was one interchangeable identity feeding into one website framework designed to evolve alongside their expanding range of trades. The family name remained the common thread, leaving enough flexibility for each service to stand on its own.

The workmanlike rebrand has given Paterson Plumbing a more recognisable and unique public face. The website carries that clarity online, with a utility-nav service switcher, dedicated service pages and 12 suburb pages supporting both local search and Google Ads activity. The logo’s hand-drawn wordmark scrawls naturally onto vans and fridge magnets, providing a durable foundation for the expanding Paterson Trades Group.

• Project Lead, Sam Chadwick
• Brand Strategy & Identity Design, Jason Lehman
• Brand Messaging & Copy, Sam Lehman
• Training & Support, Jamie Stefanidis