Urrbrae Agricultural High School

Urrbrae Agricultural High School had a reputation problem of the good kind: the institution was well known and highly regarded, but often simply known as “the agriculture school”. This shorthand overlooked a much broader curriculum. The website and wider brand needed to tell the complete story, without diminishing the agricultural heritage that makes Urrbrae so unique.

We started by defining what agriculture represented at Urrbrae rather than trying to move away from it. The idea became a springboard into the school’s wider mix of science, environment, technology and practical learning. From there, messaging, a refreshed identity, photography and video worked together to show the breadth of school life, while the website architecture gave prospective families clear ways to explore subjects, pathways and enrolment.

The finished brand presents Urrbrae as a school with agriculture at its roots, not its limits. A refreshed visual system extends across the website, prospectus, social assets, banners and stationery, supported by dedicated media assets that put students and the campus at the centre of the story. We also gave staff the tools and training to manage the website day-to-day, giving the school greater independence with Argon close by for support.

• Project Lead, Brand Messaging & Copy, Sam Lehman
• Video Production & Animation, George Atsalis
• Brand Strategy, Jason Lehman
• Website Design, Carlo Mezzini
• Photography, Dave Pascoe
• Videography & Editing, Isaac Warren
• Training & Support, Jamie Stefanidis