Eventful Projects
“Since launching Eventful Projects in 2013, Argon has been a trusted extension of our team. From creating our brand to delivering three website builds, they have consistently provided thoughtful advice, exceptional service, and digital solutions that support the growth of our business.”
Eventful Projects
Eventful Projects produces large-scale events for high-profile clients, where the smallest details shape the biggest impressions.
Deliverables
Brief
We worked with conference expert Vicky Troptsidis to create Eventful Projects’ brand and first website in 2013, then watched as her business grew beyond the original framework. High-profile clients and large-scale events had become the norm, but the website hierarchy gave smaller activations too much prominence. The brand still had plenty of life in it. Her online presence needed to catch up.
Strategy
Rather than replace what was already working, we kept the identity’s core elements and rebuilt the experience around what Eventful Projects had become. That meant a clearer site structure with an emphasis on the scale of programs Vicky and her team now deliver. Imagery also needed to play a bigger role, with the client’s extensive media library showcasing the scope of projects at a glance.
Outcome
The result is a mature evolution of the existing brand, built to speak to enterprise-level organisations with more substantial briefs. The new website puts Eventful Projects’ conference and exhibition work first, giving prospective clients a better sense of her capabilities, while the existing blog archive now works harder through targeted keywords and SEO/GEO foundations. Finally, to help generate more relevant enquiries, an interactive “Event Audit” gives visitors a practical entry point through a short guided quiz.
Credit
- Project Lead, Katrina Ritchie
- Brand Strategy, Jason Lehman
- Identity Design, Graphic Design & Media Production, Josh West
- Website Design, Carlo Mezzini
- Training & Support, Jamie Stefanidis
