Aerospace & Defence Branding & Website
Thomas Global Systems
Thomas Global Systems is an aerospace and defence electronics business with 70 years of experience, a global customer base, and hardware in more than 20,000 active aircraft.
Brief
Thomas Global Systems already had a well-established identity with decades of equity behind it. The next step was making sure its website matched the strength of that reputation. The challenge was to simplify how users moved through the technical, sector-specific content, while working within existing IT systems and security requirements.
Strategy
We built the website around Thomas Global Systems’ three core sectors: Aerospace, defence and simulation. Each audience needed its own pathway, with enough upfront context to direct users to the right products and capabilities. We planned the homepage around that logic, using product categories to guide navigation, supported by trusted customer logos and key performance figures that quickly establish credibility.
Outcome
The finished website brings Thomas Global Systems’ established identity into a more flexible digital system. Featured news blogs, global location display, a customer support directory and dedicated product pages give the site range beyond its structured sector pathways. The final handover also included a revised brand style guide documenting updated messaging and graphic treatments, giving internal teams the tools to maintain consistency across future applications.
Credit
- Project Lead, Sam Lehman
- Brand Strategy, Jason Lehman
- Brand Messaging & Copy, Sam Lehman
- Website Design, Carlo Mezzini
- Web Development, Michael Vozzo
- Training & Support, Jamie Stefanidis
