Core Web Vitals Optimisation
Keeping your Core Web Vitals healthy improves site speed and security, and supports search engine performance.
Google’s Core Web Vitals measure how stable and responsive your website is, and they play a big role in both user experience and search rankings. We optimise all sites during development, but Core Web Vitals aren’t something to ‘set and forget’—your performance will naturally shift over time as new content, images, plugins, and updates are added to your website. This can make ongoing optimisation a worthwhile investment.
Maintain the health of your website
Our optimisation plans allow us to deliver the monitoring and improvements required to keep your Core Web Vitals strong as your website continues to grow and evolve.
A new website can only be optimised for its launch state—once you begin editing pages, uploading media, or installing integrations, your site’s performance changes. To keep your Core Web Vitals scores healthy, regular audits and adjustments are needed beyond the original build.
Annual and quarterly plans
Regularly optimising your Core Web Vitals will give you the best chance of achieving more with your website.
We can offer an ongoing Core Web Vitals audit by running scans of your website to check on your scores and identify if there are improvements that can be done to improve them.
Inclusions:
- Core Web Vitals optimisation plugin
- Image optimisation tool
- Website caching
- An audit scan of your website that includes up to 20 pages (top level pages) every 3 months
- Website updates relating to Core Web Vitals for up to 1 hour every 3 months
- Any updates that are beyond 1 hour will be quoted
We can offer an ongoing Core Web Vitals audit by running scans of your website to check on your scores and identify if there are improvements that can be done to improve them.
Inclusions:
- Core Web Vitals optimisation plugin
- Image optimisation tool
- Website caching
- An audit scan of your website that includes up to 20 pages (top level pages) every 12 months
- Website updates relating to Core Web Vitals for up to 2 hours every 12 months
- Any updates that are beyond 2 hours will be quoted
Featured projects
With 20+ years as a brand and web studio, we’re helping our clients get their core web vitals optimisation right.
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Thomas Global Systems
Translating 70 years of aerospace and defence expertise into a modern digital experience.
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With Me With You
A purpose-led medical practice for veterans and first responders shaped by strategy, design, web, and messaging.
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Total Services Group
Repositioning Total Services Group to reflect the experience and expertise behind its high-risk remediation work.
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Eventful Projects
We rebuilt Eventful Projects’ online presence to better support their growth and attract better opportunities.
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Adelaide Reliable Trades
A trustworthy brand that combines three specialist trades with a website that makes getting help simple.
Trusted by local and global brands who value strategic thinking and rock-solid support.
We’re an Adelaide creative agency working with clients across Australia and overseas. Our work is delivered under an ISO 9001:2015 accredited Quality Management System.
We work with charities, not-for-profits, allied health practices, the METS sector, energy and resources, education providers, manufacturers, defence suppliers, trades businesses, and growing SMEs across Australia.
“Since launching Eventful Projects in 2013, Argon has been a trusted extension of our team. From creating our brand to delivering three website builds, they have consistently provided thoughtful advice, exceptional service, and digital solutions that support the growth of our business.”
“Argon designed and created a brand that encapsulates every part of who I am and who I want my business to be. The website is stunning, and the craftsmanship is evident on every page. I am so in love with my branding, my logo, and my website, they have exceeded everything I thought was possible. I highly recommend them to anyone looking for a team who will bring their vision to life.”
“Kidsafe SA partnered with Argon to deliver our federal road safety project – a first for our organisation and a significant undertaking through two years of work. From our initial briefing to national rollout, their team was professional, collaborative, and fantastic to work with. We felt like they were invested in our project as much as we were, and their outstanding support continued after launch. We’ve since partnered with Argon again and wouldn’t hesitate to recommend them.”
Brands we’ve worked with
Frequently asked questions
A few things we’re often asked.
Got a question we haven’t answered here? No problem! Reach out and we’ll clear it up for you.
Core Web Vitals are a set of specific metrics Google uses to measure a user’s experience on your site. They focus on three main areas: loading speed, interactivity, and visual stability. A strong CWV score signals to Google that your site is high-quality, which can lead to better search rankings and a smoother experience for your visitors.
Not every website requires an extreme level of optimization. To achieve a “perfect” score, we often have to make difficult choices, such as removing complex design features or limiting third-party scripts (like tracking pixels or chat widgets) that slow down the browser. CWV optimization is most critical for businesses investing in SEO or Google Ads, where every millisecond of speed directly impacts your return on investment.
The digital landscape is dynamic. Google updates its scoring criteria regularly, and as you add new content, images, or plugins to your site, your performance can shift. Regular audits ensure your website remains compliant with the latest industry standards and continues to perform at its peak as your business grows.
While we use industry-leading techniques to optimize your site, we cannot guarantee a specific “100/100” score. Many factors—such as third-party integrations, external plugins, and hosting environments—are beyond direct control. However, we work to achieve the highest possible score for your specific setup and can advise you on the necessary trade-offs if you have a specific target in mind.
