A brand & web studio

Not-for-profit websites & media production

Daniel Mengis testimonial

“Kidsafe SA partnered with Argon to deliver our federal road safety project – a first for our organisation and a significant undertaking through two years of work. From our initial briefing to national rollout, their team was professional, collaborative, and fantastic to work with. We felt like they were invested in our project as much as we were, and their outstanding support continued after launch. We’ve since partnered with Argon again and wouldn’t hesitate to recommend them.”

Daniel Mengis Marketing & Communications Advisor, Kidsafe South Australia

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Kidsafe SA

Existing to prevent the tragic loss of young lives, Kidsafe is the leading not-for-profit organisation, dedicated to educating and spreading child safety & injury prevention awareness nationally.

Deliverables

Brief

Between 2024 and 2026, Kidsafe SA engaged us on three significant projects needing to meet national brand guidelines and content standards: a full rebuild of their website & eCommerce store, as well as two national campaigns; a website, character animation & video series for the Road Safe Rangers and an eLearning website, character design & animation & video series for the Road Ready Squad, road safety initiatives.

Strategy

Education only works if it’s engaging, retained and practiced. Each of these projects needed to land with the intended audiences and be accessible to people from all walks of life. From parents planning for newborns to kids themselves learning the ropes on smart road safety. We worked closely with the Kidsafe SA Operations & Marketing team plan and deliver each of the three, technically distinct projects on time and on budget.

Outcome

Roll out of their new state website – a portal for awareness, promotion of the Kidsafe SA mission, state activities and retail & events sales. Delivery of Road Safe Rangers gave the campaign animated mascots and a multilingual, accessible content library with 15 educational videos and over 200 photographs in its own custom website. The Road Ready Squad by design turned road safety into something closer to a browser-based game including 2 new characters, 14 edu-videos, custom motion graphics and custom 8-bit SVG animation built around a quiz children aged 7-11 are excited to finish. Each of the projects have been deemed a success by the supporting Australian & South Australian Government departments and are each continuing to educate children, teens and adults – backed by our ongoing hosting, maintenance and support.

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