The Importance of Blogging

Despite blogging having been in existence since the early 1990’s many businesses are still yet to tap into the benefits of having a functioning blog on their website.

Many will debate that the effort it takes to research, write and ultimately construct a blog is a waste of time that could be better spent in other areas of their business. While others argue that blogging is no longer relevant thanks to increased social media coverage. However, in this digital age, the importance of blogging has never been so vital.

Below are a handful of reasons why blogging should be a part of your business model.

They drive traffic to your site

Blogging lets you offer relevant user-targeted content to your readers, which drives traffic to your website resulting in a greater exposure to potential markets. In essence, blogging is all about engaging people in conversation and relating them to your business. Whilst this marketing strategy is definitely not new, blogging is a somewhat novel way of achieving it!

They help develop increased customer relationships

If you publish interesting, well-researched content an attentive audience will soon gather. With this subsequent deeper reader connection, potential clients will have a better understanding of your services and will further their understanding of your business. Additionally, you should keep in mind that when clients post comments on your blog, be sure to respond so they know you have taken the time to read their views.

Increased SEO and positioning on Google

Let’s face it, we all want to be ‘on top of the Google ladder’ and a regular stream of updated and relevant content will get you some way up the rungs. By adding fresh content to your blog, whenever you can, ensures that your site is ranked well in the search engines, which makes discovering your site a much easier assignment.

They position your site and services as a niche leader

Having well-researched and well-written content on your site helps position you as an industry leader. By posting articles that are topical, and relevant to your services, you are setting yourself apart from the pack and introducing yourself as an expert to the industry.

The benefits of blogging can often take months, sometimes years depending on the industry, until they make themselves apparent so why not make a dent in that time, kickstart it today! If you’re still scratching your head as to how your business could use a blog feel free to call the office and we’ll be glad to run through our blogging setup. All our websites offer a simple and intuitive WordPress blogging system, which will have you talking to customers and demonstrating your expertise in no time!

Already got a blog? Perhaps you want to start making some money from it?