Services Provided: Logo Design, Brand Strategy, Website Design, Website Development, Content Creation
HeyLucy! came to us as a startup without a name, visual identity, or key messaging—what they did have was a great idea and working platform they wanted to sell.
We helped the HeyLucy team develop everything from their name and logo through to their messaging and website—creating a brand that’s warm and human in a sector that often feels transactional.
The name ‘Lucy’ came from the branding process: she’s an avatar of the ideal locum worker, and now she represents a movement that’s returning power to clinics and healthcare workers alike.
