Successful brands are built over time

We talk at length about ‘logos’, ‘branding’ and that graphic design is an investment to your business; which it most certainly is! But a brand is much more than just well-designed ink on paper. A successful brand is also deep-seated in ongoing consumer contact and continued positive experiences with your company.

Generally, potential clients will need to be exposed to your branding long before they engage in your services. This could be because prospects feel more comfortable working with established businesses (even if this is just in appearance), they were going to make contact but have lost your details or they don’t have an immediate need for your services but will remember your brand after constant exposure.

4 easy and inexpensive ways to keep your business in the spotlight for your current and potential client-base include:

• Having a constant social media presence linking back to your blog
• Using promotional products to advertise your services
• Sending email marketing campaigns to your email list
• Networking with like-minded businesses

Using these tools, to accompany your well-designed business identity, will go a long way to positioning your brand as a successful, memorable and trustworthy organisation.