3 steps to identifying your target market
Over the lifespan of the Argon Journal, we’ve dropped the lines ‘target market’ and ‘target audience’ more times than we’re…
Read Article
The advantage of a consistent brand message
Let’s start with a question. As a business owner, what do you aim to get out your brand? It’s not…
Read Article
4 tips for selecting images when stock photography is your only option
Before we get into this article, we must firmly state, that when it comes time to implement photography into a website or…
Read Article
What is a website Wireframe?
It’s natural, for clients, to want to rush into the design phase of their website once all of the content…
Read Article
Adelaide Fringe 2018
In recent years Adelaide has seen a unicorn, a kaleidoscope, an H.R. Pufnstuf knock-off and a bird-hatching egg man-person-whatsit-thing. But…
Read Article
Design: the link between aesthetics and functionality
In this day and age, there are numerous options available for anybody wishing to create a logo or develop a…
Read Article
3 definitions every new business must understand before beginning their brand
Many new business owners want to fire up the branding engines up from Day 1. We applaud their enthusiasm, however…
Read Article
10 things never to say to a Designer: Part 2
In an effort to highlight the plight of the misunderstood Creative (cue the sympathetic violin) we’ve compiled a list of…
Read Article
10 things never to say to a Designer: Part 1
Before we get too far into the ‘Designer pity party’, we admit that deciphering design-speak can be challenging; we are…
Read Article
SALA Festival 2017
The SALA (South Australian Living Artists) Festival is once again fast upon us. In fact, it’s already been running for…
Read Article